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Choosing A Great CRM For Ecommerce Business Made Easy

CRM for ecommerce store

Online retailers make use of different channels to connect with their patrons. Online marketplaces, eCommerce stores, social media, and more channels are used to ensure that customers get the best experience when they shop online. There may be some emergencies or issues with order fulfillment from time to time. In order to manage all the orders efficiently and satisfy the customers, online retailers make use of CRM eCommerce integration.
CRM integration with Magento eCommerce helps to streamline the shipments and track the orders easily. Modern consumers expect interaction with eCommerce professionals at the speed of light. Managing your customers becomes easier when you choose the right CMS system for your eCommerce store. CRM eCommerce integration with Magento helps to track the customers’ online footprints, purchase behavior, and deliver exceptional customer service. Today’s consumers are more educated than ever and they expect advanced detailed information about the products on your site. For instance, shoppers would be happy to know how much stock is available while buying from an online store. They also expect status updates once the order is shipped. eCommerce store owners can personalize the users’ experience and increase the conversion rates of Magento eCommerce Store.

Who should use CRM solutions?

The answer is very simple. B2B and B2C eCommerce companies can increase their conversion rates and optimize their marketing efforts to make more sales. More and more eCommerce players are switching to CRM solutions to stay ahead in the race. Online shop owners can use custom eCommerce relationship management system that can be used by website owners as well as customers. Magento eCommerce and CRM work together and ensure a smooth, convenient customer experience that results in more sales and profits.

We’ve listed the top 5 reasons why eCommerce websites should integrate CRM systems:

1. Improved demand and supply chain
eCommerce CRM software offers demand-driven planning features. The eCommerce owners can get real sales data and they can predict the supply of various goods. Sourcing the products based on demands becomes easier.
2. Gain a competitive advantage
Automated and synchronized data improves the efficiency as it ensures correct order fulfillment and timely delivery of all the products. Manage your prospects better and onboard new customers efficiently with the right CRM eCommerce solution. Streamline all the orders and products delivery to make your business be more productive.
3. Improve Sales team performance
Do you always worry about your team making mistakes for the customers’ orders? CRM integration for Magento store can help the sales team to provide better customer service. The orders will be managed properly and timely communication will increase customer satisfaction. The sales team can cross-sell or upsell more effectively and result in your eCommerce business growth.
4. Minimize Losses & Costs
Without CRM integration, your online store may be experiencing some losses due to manual errors or typos by the team. If you still use manual data transfer methods for your online store, there are greater chances of errors and typos. Using a CRM solution for your eCommerce business can have a great impact on reducing the losses and making more profits.
5. Detailed reporting and forecast
CRM software development facilitates customizable reporting options that show all the actions by your business. You can use this data for budget planning and finding the areas that require improvement.

Popular CRM Providers for Ecommerce

CRM software development is a huge industry that grows always. Statista survey states that CRM software development industry will grow to $26.6 Billion by 2021. There are tons of CRM software development companies that build custom CRM solutions for eCommerce businesses.
Choosing the right CRM for your eCommerce business is important. We’ve listed the most popular CRM solutions and explained the unique features to help you understand the benefits and make the right choice.

Salesforce

This is a major customer relationship software that offers a lot of notable features to help businesses of all the sizes across various industries. Being the largest player in the CRM market, it offers the least expensive plan for around $25 monthly. This platform offers Salesforce IQ – solution for eCommerce sector. Small and mid-sized companies can use Salesforce to keep an eye on all the aspects of their eCommerce business.
Key Features
The major feature of SalesforceIQ is scalability. If your business expands, it’s easier to upgrade to Sales Cloud CRM. It provides highly detailed customer profile to the users. This awesome CRM platform allows the website owners to designate the customer as marketing or sales references. Opportunity tracking is a unique feature that helps you keep a track of important data such as communications with customers, milestones, and more. Automatic emails can be sent to team members for reminders. A feature of this platform is remarkable. Salesforce can be integrated with email and calendar apps to personalize the customer experience.

Zoho

This is a popular CRM software that is a trusted choice of several eCommerce website owners across the globe. Being prices from $15 each month, this CRM provides features like reports, sales forecasting, mass mailing, and more.
Key Features
Zoho is known for its lead and contact management functionality. It also helps to automate the daily sales tasks. AI feature in Zoho’s Enterprise plan helps the sales team predict the demand and streamline supply. Their amazing Zia software makes use of AI and machine learning to help eCommerce owners boost their sales.
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